4th Generation Intel® Core™ Processors Transform the Shopping Experience
Driving enhanced user experiences in retail environments with the 4th generation Intel® Core™ processor family
• Retail is changing, with modern shoppers empowered as never before by greater choice and access to data about everything from products to pricing.
• Brick-and-mortar businesses now compete head-to-head with smartphone comparison shopping in-store.
• Exciting new models of engagement like touch, gesture, and voice make shoppers expect retail interactions to be rich, engaging, and immersive.
• Connecting and managing disparate in-store devices puts pressure on retail staff and can result in inconsistent consumer experiences.
• One-size-fits-all print advertising is replaced by personalized, rich media experiences and directed ads through devices at the edge (ATM, kiosks, signs) that bring online experiences into the store.
• Traditional customer loyalty cards and coupon schemes are replaced by customized offers and product information in real time, for maximum shopping value.
• Enhanced security and manageability, and breakthrough performance allow customers to check out anywhere in the store, or use their phones for tap-and-pay transactions.
Read the full 4th Generation Intel® Core™ Processors Transform the Shopping Experience Solution Brief.