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Manufacturer Gets Great Recipe for Driving Growth

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Business need
Food producer Danish Crown wanted to support its continuing growth with a resilient, scalable IT infrastructure that would maximise uptime and improve manageability.

The company worked with Dell, which ran a Virtualization Readiness Assessment (VRA) before deploying virtualized Dell PowerEdge* servers and Dell EqualLogic* storage.

• Dell VRA and workshops define optimum solution
• Maintenance time falls with virtualized estate
• Business growth supported with faster IT expansion
• Uptime maximised for round-the clock production

Solution areas
• Intelligent Data Management
• Networking
• Server Consolidation
• Virtualization

As the world’s largest exporter of pork meat, Danish Crown employs 23,500 people. A cooperative society by more than 9,500 farmers, it sold 1.500 million tons of meat in 2010/11. While based in Denmark, it has offices across Europe, Asia, and North America.

Danish Crown has seen fast growth – both organically, and through mergers and acquisitions. And, with increasing demands from regulatory authorities, the company was put to the test. Elo Hoegh Bromer, chief information officer at Danish Crown, explains: “Our IT estate was fragmented, with standalone systems added in response to immediate requirements. We needed a strategic approach that would create and sustain a centralised infrastructure and increase IT efficiency.

Dell VRA and workshops help find optimum solution
Dell was invited among others to propose virtualized solutions for two factories in Denmark, building on a previous virtualization project at the head office in Randers.

Dell ran a Virtualization Readiness Assessment (VRA) to determine the steps required to implement a VMware-based solution. “The Dell VRA enabled us to evaluate the solution and estimate the potential savings we’d make,” says Hoegh Bromer.