As personalization becomes the norm across a wide range of brand experiences, ASICS is harnessing technology to address customer pain points. Customers increasingly expect in-store experiences to be as efficient and individualized as their digital counterparts. This is especially true of younger shoppers, who expect tailored, frictionless purchases that act more as a concierge than just a point of... sale.
In fact, many Millennials are willing to shop at a completely automated store. Others, meanwhile, say they expect digital engagement in their in-store experiences, which indicates that brands providing that level of engagement will outpace their competitors. Confirming this idea, some millennials report that they consider technological amenities to be of crucial importance at quick service and casual restaurants.
This demand for digital personalization presents clear opportunities for the retail sector. Brick-and-mortar chains are increasingly using interactive digital displays to create personalized experiences in-store, and integrating these touchpoints with frictionless purchase and inventory systems, to better engage with and understand their digital-native customers.